Work Smarter, Not Harder!
This is an increasingly common phrase in the education world.
It means, basically, work harder! [FX: WHIP CRACK]
It is often associated, strangely enough, with very poorly thought-out initiatives. Some cosmic karmic balance demands that a lack of cognitive effort by the management is balanced by an excess of cognition by the hapless underlings affected.
Rumour has it that this is especially prevalent in schools that have added the word “Academy” to their letterheads and logos, but scholars disagree if this is a case of causation or mere correlation.